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Attention Readers:

Ongoing reading:
The Reading Continues.
In the meantime, check the new books by the blogger at
Amazon Author Page

Sunday, November 24, 2019

Advertising and Marketing by a Self-Publishing Writer - Reposted


Prologue
It is a reposting of an article which I have written and posted on my Author Page. It is an answer to set of questions which I have come across on different platforms. It is an opinion.
______________________________________________________



There are many apprehensions and dilemmas on the saleability of books with which a self-publishing writer wrestle. They are the cause of forming such questions.

1.  Will the book sell?
2. How will one sell the book?
3. How will the writer advertise his book? How much has to be spent on such activities?

Let me begin with a display of the report of my sales which had taken place in the last thirty days up to November 23, 2019.




Allow me to present my analysis on display. I am not a statistician (I envy them, and I do not know much about statistics). I direct your attention to the arrows in the display.

The arrows are aimed at three countries, namely India, America and Germany. These were countries where my books were bought. I substantiate it by adding that I am from India and write with an Indian audience in mind.

Look at the titles which were sold. They are five.

To achieve the figure for sale for November 2019, I have adopted following means. 
1. I regularly posted on the multiple blogs on the titles. I  have published four books in the last sixty days. The posts on them provided information on the release of the titles. One of the titles is an older one. It is a well-received title by now. I keep on writing about the subject matter in that book on my blogs.
2. I have availed the services of Amazon Advertising. I have started ad-campaign in the category of sponsored items.
3. I have developed three pages on specific titles on Facebook. I posted separately on each page.
4. I post the information on my timeline on Facebook.
5. I have availed the Free download campaign of Amazon only for two days. I did not promote this campaign.
6. I have not availed the Google Advertising. I find it cumbersome. I have not developed faith in their results.

For achieving the above results, I have not made any special efforts. I have incurred a cost of nearly ₹ 200.

Apart from the above-mentioned sale, there was sale in Kindle Unlimited also. The collection from KNEP is never much. It has remained less than ₹ 100 per month for the last twenty-four months. However, I believe if the books were read in that programme, it was a result of the marketing and advertising pointed out earlier.

In brief, to promote my books, I have used the following three methods.
1. Blogging
2. Facebook
3. Amazon Advertisement

My Impression
For me, the fascinating thing is that my titles are sold across the borders. The copy sold as a paperback. Some months back, and that was in July, another paperback was bought in Japan. The books were sold in America and Canada. I do not find any possibility of a sale for reprints within India. The main reason is that the prices become too high because of the customs charges and courier expenses. In Europe and America, it is generally less than 10 Dollars or Euros. Secondly, the paperbacks are manufactured on those continents, and they have simpler customs regimes. Apart from that, the ebooks have been sold on Amazon.com, and that could include a more prominent geographical region. All this had been achieved with the help of marketing and advertising methods mentioned earlier.

I hope that this analysis may have answered the question with which this article has begun. To be specific, I state that the book sells if you adopt some substantiating marketing and advertising methods.

In the case of writing posts on the blog, it should not hold any writer for making such an effort. The writing is the actual nature of the writer. The writer may write his book. The writing of a post on a blog is also an act of writing. It compliments his actual activity. Therefore, writing a post on a blog is not a wasteful activity. If one writes, then only a reader will get a chance to read. I must bring in a recent survey from MRUC, which states that the readership of printed news media is increasing. Their readers are there.

Now the issue of selling of the books. I believe that who is bogged down by apprehensions of the possibility of finding a buyer is the victim of their thinking. They have to grow out of binding of their region. They have learned about a peculiar process of impression development in mind while living a particular society. They have to expand beyond their social limits. There may be intelligent and successful people in a social system which force you to follow a set course of success. You learn that you have developed this mindset in a particular ecosystem. You have to burst out the chains of their ecosystem and set yourself free. BREAK Free. Then only you can frame the right questions.

The evaluation based on the actual profit made is a reliable criterion. Even I want to earn a lot of money. Who does not? But, for a Self-publishing, you have to check the questions which you frame. Become aware of the process which formed that question. After that, you must learn to learn. Yes, learn to learn. Do that on your own. Therefore, the principle is to learn on your own. It requires a different type of formation process. You have first to learn, that to be scientific, it does not mean that you get the reports of the scientific associations. They are good. But, your dependency on the reports only for the results is not okay. Being scientific does not mean to collect a large quantity of data. That is one of the methods. But you must learn another way of a scientific approach, and that is experienced by doing an activity. That will change the diction and form of a question.


Catalogue of the Books written by Sumir Sharma





Friday, November 22, 2019

A Hybrid Volume of Essays on Modern India Historiography (Hindi Edition)





यह पुस्तक Essays on The Modern India Historiography का ही एक रूप है| इस में English में लिखे matter का प्रति पैराग्राफ पर विचार सामग्री का हिंदी रूप भी दिया गया है|

इस पुस्तक को द्विभाषी पुस्तक कहा है| यह कोई विलक्षण यां अटपटी कृति नहीं है| Gita Press Gorakhpur के द्वारा प्रकाशित संत तुलसी दास की लिखी रामचरित्र मानस में संत तुलसी ही भाषा का हिंदी रूप हर चौपाई के बाद दिया गया है| उस के वाचन करता न केवल संत वाणी में परन्तु हिंदी में भी करते और भजते हैं| सभी श्रधालुयों को अगर संत जी की बोली समझ नहीं आती पर वह हिंदी में लिखी वाणी से राम गुणगान का सौभाग्य प्राप्त करते हैं| इसी प्रकार ऐसी कई प्रशस्तियाँ हैं जो एक ही बात को एक ही जगह पर दो अलग भाषाओं में प्रसारित करती हैं|

नवीन शिक्षा पश्चिमी दर्शन और साहित्य से प्रभावित है| उस में दिए गये विषय पश्चिमी साहित्य में उपलब्ध रहते हैं| हिंदी भाषी विद्यार्थी गूढ़ और अव्यक्त सिधान्तों को विदेशी भाषा में समझने से चूक जाते हैं| किसी स्तर पर उन्हें अंग्रजी में व्यक्त भावों को उसी भाषा में ही निपटना पड़ता है जहाँ वह खुद को ठगा सा पाते हैं| अगर एक ही बात उन्हें अंग्रेज़ी और हिंदी में पढ़ने को मिल जाय तो वह विश्वास से हर प्रश्न को निपटते हैं|

इस हाइब्रिड वॉल्यूम की रचना इसी योजना और विचार से की गई है| वैसे इस का अंग्रजी रूप और हिंदी रूप अपने अलग रूपों में भी उपलब्ध है जिस के link images नीचे दिए गए हैं|






आप से यह निवेदन है की आप इस प्रकार की रचना पर अपने विचार अवश्य प्रगट करें जिस आप comment section में लिख सकते हैं|

Read the Preview Here



Catalogue of Books by Sumir Sharma

Thursday, November 14, 2019

आधुनिक भारत हिस्टोरियोग्राफी पर निबंध संग्रह

अगस्त 25, 2019, को Essays on Modern India पत्रक में यह सन्देश प्रकाशित हुया था कि उस में चर्चित पुस्तक का हिंदी प्ररूप जल्द ही प्रकाशित किया जायेगा| उसी सन्देश की बात को सत्य करते हुए यहाँ उस हिंदी में लिखी पुस्तक की प्रकाशित होने की सूचना प्रसारित की गई है|





आधुनिक भारत हिस्टोरियोग्राफी पर निबंध संग्रह पुस्तक Essays on Modern India पुस्तक का हिंदी प्ररूप है| इस में पांच अध्याय हैं जो कि इस प्रकार हैं|

1. अध्याय 1: आधुनिक भारत की ऐतिहासिकता - एक परिचय

2. अध्याय 2: आधुनिक भारत के साम्राज्यवादी इतिहासकार


3. अध्याय 3: आधुनिक भारत के राष्ट्रवादी इतिहासकार


4. अध्याय 4: आधुनिक भारत के मार्क्सवादी इतिहासकार


5. अध्याय 5: भारत में उपनिवेशवाद पर इतिहास लेखन


6. ग्रंथ सूची


इस पुस्तक को Kindle Create के नवीनतम रूप Version 1.33.3.0 पर सम्पादित किया गया है| इस पुस्तक की पाण्डुलिपि को UTF – 8 में Google Input tools से लिखा गया है| यह उम्मीद की जाती है कि छात्रों एवं अन्य पाठकों को Kindle eBook के सभी softwares पर पढ़ने में आसानी होगी|


पाठकों से निवेदन है कि पुस्तक पर टिप्पणी amazon की site पर पुस्तक के पृष्ठ पर दर्ज करें|

Catalogue of the Books writtenby Sumir Sharma


Sunday, November 3, 2019

The Reason For Not Posting Any New Post For Long on this Blog


I have not stopped reading.

I have not stopped writing.

I have not remained away from this blog. I had watched it regularly.

I have not stopped blogging.

I have read new books during the period of absence from this blog. I consider reading and writing complementary to each other. I have written a post on my Author Platform on this aspect.

When I read a book, I always write on it in my diaries. It is another thing that after migrating to the Kindle reader, I have been writing in the note section of the Kindle. However, that cannot be called writing. I write private notes on whatsoever I read. It is a rule, but sometimes, I do not maintain my practice. However, I have observed that making small notes on Kindle is also a way of writing. The act of writing annotations is one part of writing and growth of understanding. Many self-improvement writers have suggested the methods of creating tags while reading. It is a practice which is followed by highly placed executives, lawyers, journalists, judges, scientists and others. In short, I am still writing. I have not posted any article for long on this blog. But I read and write during this period. I have already revealed in the previous paragraph that I have written on my other blog, which is titled "Author Page of Sumir Sharma". No doubt, I have started a new blog, and it is one of the reasons that I have remained away from this blog.


I want to reiterate one thing. I have remained sincere to my basic norm and ethic. I read, and I wrote. I would like to emphasis one aspect on this norm of reading and writing as one thing having two inseparable sites. There was a paradigm shift during this period. Let me share it here.

I have reviewed many books on self-improvement on this blog. Among many readers, there is a doubt about the efficacy and utility of such titles. It is a different issue. I would instead like to move to the point which I desire to make here. While living the course of synchronizing reading and writing, I have already emerged as a self-publishing author. A self-publishing author has to perform multiple tasks on his own even if he or she takes up the help of the supporting expertise of others. Borrowing a message of an editor, who herself is a self-publishing authoress, I found that such authors have to perform a work of a CEO of a company. They have to attend to the work of production, which is their first role, then, they do the publishing, then the marketing and the finance involved in all these activities and finally no doubt, the actual profit made out of all that.

On being emerging as a self-publishing author, the content of my reading also underwent a shift. I collected and read books on writing methods, writing skills, marketing of the books and related issue. During the course of such a reading activity, I would like to mention the titles of Derek Doepker who wrote “Why Authors Fail – 17 Mistakes Self-published Authors Make That Sabotage Their Success And How to Fix Them”; “Writing A Book A Week”, by Alex Foster, “How I Sold 80,000 Books, Book Marketing for Authors” by Alinka Rutkowska and many other related books and supporting self-improvements. I have not written any review on them. However, the reading of those books had left deep scratches on my brain, which influenced my vision of raising myself as a self-publishing author. There were many suggestions, a bundle of information, tonnes of data and different facts. I was able to appreciate many things written in those books.

 I believe I am not capable or grown enough to value some of the suggestions. Some of the advice, I think are not practicable for me in India where I live. However, a quantum of impact was there. I developed an understanding that as a writer, I must connect to readers through different media apart from the contents of my book. The aspiration of writing a perfect novel which entraps the attention of the whole world is an idea which is a delusion. If one can write a book, that thing is in itself an excellent thing to do. If the book is read even by a half a dozen readers who are not known to you, then you are a success. On Amazon and through Kindle, your book is at least open by the members of Kindle Unlimited. Even if, that happens, then as a writer, you are a success.

From the churning of words done by other authors on marketing, I picked the suggestion of connecting to readers apart from your book. There are numerous methods which are being suggested. Blogging is one of that. One of the tips is to develop an Author Page or Author Platform. If it is the message in the suggestion, and if I have understood it rightly, then It was what I did in-between.  I created two blogs instead. They are as follows.



The blog Author Page is a general blog. Herein, the author talks to the reader about the topics relating to writing, writing skills, the methods of writing and related issue.

The Platform of Golden Kit is for a specific book of the author. In the blog, the author discusses the content of the book and issues related to the activity.

During these developments, I have derived some conclusions. They may interest many.

I have learned that the Self-Improvement books are not an inferior form of literature as some readers and discussions on this genre suggest. The style of Self-Improvement books in the genre of Non-fictional literature is a substantial cerebral activity. It relates to your present-day life. It provides solutions to the issues and problems which are real.

The second observation is that blogging is not a redundant thing. Twitter, Facebook, Youtube are the present-day buzz word. They have created a lot of commotion and blogging is sidelined in the din which has been raised. The activity has an intrinsic strength which would ensure its continuity. It is a meaningful activity which has its value. Too many people have ridden the waves of the cyber sea and raising a noise of their underdeveloped brains. Thumping the keypad with thumbs are far less productive than using all the fingers on the keyboard. The input methods may change, but the discourse which can be given through blogging is far ahead than the rest of the mediums. Even on Youtube, an over voice is needed. A stream of visuals may not be liked for long.

As far as the writers and readers are concerned, blogging can be an excellent platform to interact.

All such thoughts, readings, writings and activities are the reason behind my absence from this blog. I am here, and I will continue to post on this blog.


Sunday, August 25, 2019

A Combo Volume of The History of Constitution of India: The Charter Acts during the Company rule in India 1773 - 1858










A Combo Volume of The History of Constitution of India: The Charter Acts during the Company rule in India 1773 - 1858


यह पुस्तक नई पुस्तक नहीं है| यह पुस्तक मेरी पहली पुस्तकों का संयुक्त प्रकाशन है| इस पुस्तक में मेरी पहले से ही उपलब्ध दो पुस्तकों का सम्पादित संकलन है| इस संकलन में दो पुस्तकें इस प्रकार हैं|


History of Constitution of India: Charter Acts during the Company rule in India 1773 – 1858| यह पुस्तक अंग्रेज़ी में लिखी हुई है| इस का ASIN B07DFR9KD3 है| इस पुस्तक का paperback भी उपलब्ध है|


भारत के संविधान का इतिहास: भारत में कंपनी शासन के समय के चार्टर अधिनियम 1773 – 1858”, ASIN no B07FN71L62 दूसरी पुस्तक है| यह पुस्तक हिंदी में है|

दोनों पुस्तकों का विषयवस्तु एक ही है| परन्तु यह दोनों पुस्तकें एक दूसरे का अनुवाद नहीं है|

इस प्रकार के संकलन को उपलब्ध करने का एक आधार है| भारत में छात्र हिंदी में वार्तालाप करतें हैं परन्तु उन को अपने विषय के संबंध में विषय सामग्री अंग्रेज़ी साहित्य में ज्यादा उपलब्ध रहती है| इसी के साथ ही उन को कई परीक्षायों में अंग्रेज़ी का ही प्रयोग करना होता है| कहीं ना कहीं उन को अंग्रेज़ी साहित्य में वह स्पष्टता नहीं मिल पाती जिस की उन्हें आवश्यकता होती है| अगर वही बात उन्हें हिंदी में भी पता चल जाये तो उन का विषय का बोध और उस पर पकड़ गहरी हो जाती है| इसी विचार और आधार पर इस संयुक्त संकलन को उपलब्ध कराया गया है|

इस में आप को एक पुस्तक में दो पुस्तकें उपलब्ध कराई गई हैं|



Essays on Modern India Historiography






The Essays on Modern India Historiography is my latest book. Nitish Sachdeva is a co-author of the book.

The contains five essays. The titles of those essays are as follows.

Chapter 1: Historiography of Modern India – An Introduction

Chapter 2: Imperialist Historians of Modern India

Chapter 3: Nationalist Historians of Modern India

Chapter 4: Marxists Historians of Modern India

Chapter 5: Historiography of Colonialism in India

Bibliography

There is a story behind writing the book. Nitish Sachdeva was my student. He pursued M. A. History course in my college. The college is affiliated to Punjab University Chandigarh. In the syllabus of History in the Punjab University, there is no course at undergraduate level which covers the historiography. Even in postgraduate courses, it was a single phrase of Historiography was related to the papers which form the part of the course. In the fourth semester of postgraduate studies, there are two papers related to historiography and methods of history. It was during one of the lectures, Nitish Sachdeva expressed the view that the nature of the paper was such that it should have been taught even in undergraduate classes. After that, he undertook a survey of the history courses of many universities and came back with the observation that there were many universities in which historiography was taught as a separate paper. Secondly, he expressed the view that such a paper was essential to learn about the actual nature of history. The view of Nitish Sachdeva is the foundation of the book. The view is further elaborated in the preface of the book.

The book is published in paperback format also. The ISBN is 13: 978-1085882729.

The Hindi version of the book will also be released very soon.

You are requested to read the preview by clicking here

Do me a favour by writing your response in the comment section at Amazon site of the book. 

Thursday, July 11, 2019

The Enigma of Pakistani Identity by Haroon Khalid

The Enigma of Pakistani Identity by Haroon Khalid




It is a travelogue but not in the real sense.

For me, it is a kick in the chest pit of a Pakistani nationalist which could be fatal. The book is a punch below the nose of an Indian nationalist which could be life-threatening, a spit at the face of a British nationalist and a reverberating slap on the face of the academicians at school and higher education stages who decide the syllabus of National history, political science and sociology.

In order to understand the content of this small book, one should know that history is very harsh, rude and blunt if one is a serious learner. Secondly, as per the new trends of history, Folklores are also the archives for historians. If one is a traditional historian who believes only in written words and documents, then it is an opinion of a young Pakistani who is probably from a village near to the village of Ranjha at Takht Hazara. The author has his education in Archaeology from a university in Pakistan.  For a superficial reviewer of this book at Amazon site from where I have bought this book for a pittance as a Prime Member, it is a useless book which merely refers to some places in Pakistan but does not provide any useful information. It depends upon the intellectual level of a reader to treat it as per his or her learning level.

The overall length of the book is not more than 15 to 18 odd A4 size typed pages. However, it is developed into nine chapters. The book is published in India by Westland Publications Ltd in 2017, which probably is the same publication which made Savi Sharma a best-selling author.

The content of the book will tease and tantalise the readers from both sides of the Redcliff line differently. The language is lucid. It is only at one place the syntax of a sentence is a bit confusing. The line is reproduced below.
“Out of all of the provinces of the country, it is Punjab has experienced the greatest Islamization after the creation of the country.” Haroon Khalid. The Enigma of Pakistani Identity (Kindle Locations 418-419). Westland Publications Ltd. Kindle Edition.
In the rest of the book, the flow of the narrative is very smooth, and one can read it in less than one hour. This book is strongly recommended to the Indian readers provided they have a good understanding of Indian culture and history. The reader has to overlook the bias of the author in some places. It will be of interest if this book is available in Pakistan also.

The author of this book has also published other books. The author is available on Facebook.

Tuesday, February 12, 2019

Sometimes you flaunt your report card






I am highly thankful to my readers from India and the USA. 

I am waiting for their reviews on Amazon from where they bought or downloaded the books. I am ready to see one star and a complete thrashing and bashing of the quality of my writing. 

Thanks once again, 

Sumir

Friday, January 18, 2019

Methods to Publish a Hindi Book as an eBook on Kindle

मेरी  पुस्तक

"हिंदी में लिखी पुस्तक को स्वयं प्रकाशित करने की सुनहरी किताब"


हिंदी  में  लिखे  Manuscript को  eBook के  रूप  में  Amazon  पर  बेचने  की  विधि  पर है |  इस का  Thumbnail URL आगे  दिया  गया  है | 




सवि शर्मा और अमिश त्रिपाठी हाल के  ऐसे दो सफल और मक्बूल लेखक  हैं  जिन्होंने अपने लेखन का  प्रकाशन स्वयं प्रकाशन से शुरू किया|

Amazon पांच भारतीय भाषों में प्रकाशन करती है | Amazon हिंदी, गुजराती, मराठी, मलयालम और  तमिल में लिखी पुस्तकों का प्रकाशन KDP के माध्यम से करती है |

Amazon ने पहले  किताबों को ही  बेचने से अपना  व्यापर शुरू किया था | 2007 से Amazon ने Kindle नाम का E Reader और KDP शुरू किया था | Creative Space की साहयक Company से Amazon पेपरबैक भी छपता था  परन्तु  2018 में उस का काम KDP को दे दिया था | 

2015 में Amazon ने Kindle Create Software प्रस्तुत किया था |  2016 से Amazon ने भारतीय भाषों में भी मुद्रण शुरू कर दिया था | मुझे इस का पता 2017 में लगा और उसी साल मैंने Amazon पर अपनी पहली पुस्तक प्रकाशित की थी | उस पुस्तक का शीर्षक है "एक कहानी कुछ कवितायें "| वह पुस्तक मूल रूप में एक experiment था | उसी समय से मैंने यह देखा की KDP पर मुद्रण के बहुत से पहलू हैं | उन सब पर जानकारी KDP की Website पर दे रखी है परन्तु वह छे यूरोपीय भाषों में है| अगर किसी पहलू पर अगर स्पष्टता लेनी हो तो KDP केवल यूरोपीय भाषों में ही पत्राचार करने को तैयार थी | 


मैंने यह भी देखा की कई लेखकों  ने Kindle पर मुद्रण की विधि पर अंग्रेज़ी में पुस्तकें छापी हुई हैं | परन्तु ऐसी  कोई पुस्तक  सामने नहीं आई जो हिंदी में मुद्रण करने वालों के लिए हिंदी में लिखी हो| यह तथ्य  2017 मेरे सामने था | मैंने ऐसी पुस्तक खुद लिखने की तैयारी कर ली | परन्तु ऐसा करते ही मैं इस मुश्किल में पड़ गया कि  ऐसी पुस्तक की रूपरेखा कैसी होगी | उस के लिए कैसा मंथन हुया उसे एक तरफ रखते हुए मैंने प्रतुत रूप में इस पुस्तक की रचना की है | 

पुस्तक  में 15 अध्याय और लेखक का  पत्र  है |